Marketing Assignment Example | Topics and Well Written Essays - 750 words - 8

Marketing - Assignment Example To select the best place to market its products apple should conduct porter’s industry forces between China and Mexico. A lot has been said about the competition between Mexico and China as potential markets for electronic products. The two countries have little in common in terms of culture, social aspects, and political front, but when it comes to business, they have so many similarities. Some many institutions have continued to trust the two economic engines more than the rest of the world markets because of their higher growth rate. In terms of overall potential buying power, China stands a better chance than Mexico due to its larger population than the later. The Chinese population is more than six times that of Mexico, thus making the country a good market destination. However, Bob and Luis (par. 9-12) highlighted that the buying potential power in Mexico is larger than that in China since Mexico’s GDP per capita is approximately six times higher than that of China standing at $7,467 while that of china is $1,240. The threat of substitutes of electronics and software is important for Apple Inc when marketing its products either in China or in Mexico. China has one disadvantage because it is a potential market for Apple’s substitute products and people in China would rather go for a similar product performing similar function at a lower price than buying an expensive one. This means that apple would be forced to sell its products at lower prices China to overcome its competitors’ products and hence low revenues as suggested by Baidu (13-14). Meanwhile, Mexico would be a great market destination for Apple’s products since there are few players in the market and the availability of substitute products is low. Thus, the probability of Apple earning better returns in Mexico than in China is high and it is easier to monopolize the